JSW

JSW Steel is among the world’s most illustrious steel companies and India’s leading primary integrated steel producer. UCID has been a long-time collaborator with JSW Steel a synonym for strength and progress.
  • JSW
  • JSW
  • JSW
  • JSW
Objective

Objective

JSW wanted to take an initiative by connecting to its end customer and to change their image in the mind of the customer that JSW is more than just for industrial users as their tagline says "Kyunki ghar bhi toh family hai". They wanted to familiarize their products with their customers.

Solution

Solution

Our strategy was simple- to make a strong presence with fresh and relevant data which is easily understood and accepted by the simple end customer- a person who wants to give the best protection to their home! Once we made a strong stand on social media we helped define the brand's visual language, by playing a major role in developing numerous brochures, flip charts and catalogs for its various product lines. We have been actively involved with the client for their day-to-day regular work. Be it quirky gifting ideas to festival posters, from designing website banners to gate banners- we have provided end-to-end brand care and communication.