LEE BROTHERS
Increases the tech quotient at Marico effectiveLEE

Objective

Objective

Marico a leading FMCG company, known for its innovative & creative internal management approach. But the management faced an internal challenge. In a survey, despite of having the most innovative technology and automation platforms, the employees rated the organization low on technical quotient as they did not recognize them and had taken them for granted. Our communication was to lead to employees realising that they are tech savvy and Marico is a modern company making processes and task at hand simpler. Make the campaign sticky & memorable- adding a zing to the digital teams initiative.

Solution

Solution

The Lee Brothers: Mask/ Mailers/ Cutouts/ Quiz Fictional characters were created who were the undercover ninjas trained in the Zen temples of Gizmoland. The 12 brothers named as Lee Brothers, with their tech etiquettes were then associated with each of their tech platforms. SimpLee would Simplify travel EffectiveLee would make order processing easy DelightfulLee made distributor relations delightful. And so on....From lesser known to the talk of the office, Lee Brothers struck a chord with the employees of Marico across geographies.