MICE Do More for TAJ

Objective

Objective

MICE has been one of the fastest growing segments of business for the Taj Group. The Taj hotels brand is synonymous with meetings and events in the hospitality industry for the last century. Taj recognises that MICE agents are key channel partners they needed to enable them with a sales tool that helps them access offerings made at each of the Taj properties wrt MICE.

Solution

Solution

Thus we created a comprehensive directory that empowered the sales force helping them to maximise sales for Taj

A single tool of reference for the entire group and its channel partners that made the sales process efficient and maximised sales for MICE