Conventional is
building a Brand
Unconventional is
Crafting Brands that
Speak to the Soul
Behind every successful brand
lies a cohesive melding of creative,
intuitive and cognitive expertise.
These are the pivotal touch points in the authentic mapping of a brand. And UCID has cracked the code with a little help from archetypes! Here, we make archetypes come alive to transform brands into captivating forces in the competitive market—brands that stand the test of time, indulge your characteristic flair, inspire you to do better, earn your trust, broaden your mind’s syllabus, and tell you about the ways of the world.
They are universal patterns traced through sentient behaviour, cultural anecdotes, and vivid storytelling that are deeply ingrained in the collective consciousness. A concept coined by psychologist Carl Jung in the early 1900s, archetypes tap into our hidden desires, fears, and aspirations to create a profound emotional connection. It is almost like an unwritten agreement between a brand and its consumers, signed and sealed with austere commitment! But you can’t pin down the affinity with logic, reason, or rationale. The elusive factor that makes a brand click is the personality we bestow on it. Holistically, brands are nothing but tangible manifestations of deep-seated desires. And the irresistible love and attraction you feel towards a certain brand is because of your connection with it on a more personal level.
At UCID, our approach is rooted in excellence, ensuring that every aspect of a brand’s messaging aligns perfectly with a chosen archetype.
We believe that they are not mere symbols but powerful tools to unlock the potential of a brand. Borne across the collective unconscious of human beings (hello, Socrates!), archetypes transcend time, space, culture, and history. At the heart of the archetypes lie infinite stories, myths, and folklore that have been handed down from generation to generation like a prized heirloom. It is this universal archive of signs, symbols, journeys, and experiences that makes them so easily relatable and instinctive.
The twelve archetypes, namely the Ruler (control), the Creator (innovation), the Innocent (safety), the Sage (wisdom), the Explorer (freedom), the Outlaw (liberation), the Magician (power), the Hero (mastery), the Lover (intimacy), the Jester (humour), the Caregiver (service), and the Everyman (belonging), convey meanings that go beyond the apparent and navigate through the slippery terrain of feelings. A close understanding of the mechanics of archetypes has helped us look at brands through a unique lens that exceeds the utilitarian and paves the path to a consumer’s pleasure.
They are universal patterns traced through sentient behaviour, cultural anecdotes, and vivid storytelling that are deeply ingrained in the collective consciousness. A concept coined by psychologist Carl Jung in the early 1900s, archetypes tap into our hidden desires, fears, and aspirations to create a profound emotional connection. It is almost like an unwritten agreement between a brand and its consumers, signed and sealed with austere commitment! But you can’t pin down the affinity with logic, reason, or rationale. The elusive factor that makes a brand "click" is the personality we bestow on it. Holistically, brands are nothing but tangible manifestations of deep-seated desires. And the
irresistible love and attraction you feel towards a certain brand is because of your connection with it on a more personal level.
At UCID, our approach is rooted in excellence, ensuring that every aspect of a brand’s messaging aligns perfectly with a chosen archetype. We believe that they are not mere symbols but powerful tools to unlock the potential of a brand. Borne across the collective unconscious of human beings (hello, Socrates!), archetypes transcend time, space, culture, and history. At the heart of the archetypes lie infinite stories, myths, and folklore that have been handed down from generation to generation like a prized heirloom. It is this universal archive of signs, symbols, journeys, and experiences that makes them so easily relatable and instinctive.
The twelve archetypes, namely the Ruler (control), the Creator (innovation), the Innocent (safety), the Sage (wisdom), the Explorer (freedom), the Outlaw (liberation), the Magician (power), the Hero (mastery), the Lover (intimacy), the Jester (humour), the Caregiver (service), and the Everyman (belonging), convey meanings that go beyond the apparent and navigate through the slippery terrain of feelings. A close understanding of the mechanics of archetypes has helped us look at brands through a unique lens that exceeds the utilitarian and paves the path to a consumer’s pleasure.
Our team of creative visionaries and seasoned strategists delve deep into the psyche of the target audience by concocting a new language of emotions, gestures, and sensory cues that is capable of pulling at the heart strings. We distil a brand’s essence into concise and succinct messages that are key to building a strong brand identity, which surpasses the pros and cons of a purchase.