Fino
BOLLYWOOD
BANKING
Task
Customer Acquisitions
Increase Reach
Digital Films
Performance Marketing
Objective
The objective was to increase merchants associating with us through a fun and engaging video running on OTT platforms like Hotstar, MX Player, and Sony Liv along with other social media platforms. We wanted to both entertain and educate the TG about the brand and its unique offerings.
Solution
Regional connect was behind the success of the campaign. Our ad starring the Amitabh Bachchan-style Fino banker did exceedingly in the Northern belt but didn’t perform at par across the rest of India. UCID saw the opportunity here to truly go pan-India. Translating the ad across seven languages and reflecting the heroes from different parts of the country, the brand now found a Vijay Babu and Rajnikanth style voice too. Ensuring a local connection was established, translated to the ads performing 7 times better.
