JSW STEEL
IPL CAMPAIGN

Task

Create engagement
Brand communication
Community building
Performance Marketing
Brand Buzz

Objective

During the IPL 2022/2023, JSW Steel was the primary sponsor of the Delhi Capital Team. With short turnaround times, we had to find ways to engage viewers and fans on social media with the Delhi Capital Cricket Team & JSW on their social platforms at the IPL Awards 2022/2023.

We needed campaign and gamification ideas that would stick with the stakeholders and the audience. We were also constrained by the campaign #KhelKhushiyonKa, which was the previous theme.

Solution

We retooled the idea of KhelKhushiyonKa to reflect the times. For 2 years, people were unable to watch matches due to the pandemic, and the national sport – religion, even! – was dearly missed. We developed ideas that would appeal to audiences, brand stakeholders, and cricket players, rekindling the joy of the game. Consequently, our creative and strategy teams came up with the concept of Wapas aya khel khushiyon ka and we sought to reawaken excitement around the #KhelKhushiyonKa campaign as it had been running for two years and had a strong brand connection.