Kotak
MyImage Debit Cards

Objective

How do we design a card distinct from the myriad others users are likely to have? More importantly, how do we get them to care about what is otherwise just a functional tool to them?

Solution

India is a growing nation where a vast section of people migrate to metros for work opportunities. We wanted to give them a piece of nostalgia and love that they can own. We designed the MyImage Cards to star sites synonymous with various towns in India. People could now have something that symbolized their home that could be in their wallets for safekeeping.