polycab
water heaters
Task
Product launch
Brand communication
Customer Acquisition
Digital Film
Objective
The Water Heaters Industry had grown substantially due to the desire for premium solutions. Further, there was increased reach and organization of the sector, to which the Industry owed its Rs. 3500 Cr valuation.
In a competitive climate, we needed Polycab Water Heaters to make a mark
Solution
Polycab is known majorly as a cables and wires manufacturer and our goal was to further establish the brand as a challenging player in the water heater category.
Humour was our hook in raising awareness. We created two humorous ad films featuring Arbaaz Khan for Tier 1 city audiences. Both digital films spoke of either the Instant or Storage water heaters, highlighting each’s effectiveness. The digital films helped garner attention and entertain audiences. There was a sharp increase in product awareness and recall.
