TAJ/IHCL/QMIN
Acquisition, EVENTS
& Social Media

Objective

To keep up with the ever-evolving model of Qmin while building and maintaining a distinct identity.

Solution

Qmin started as an innovative idea from IHCL to create a food delivery service for all IHCL restaurants, they then introduced food trucks and now have a sprawling chain of coffee shops in Bangalore & Mumbai. We have partnered with the brand right from the onset ensuring that all communication stays true to the essence of the brand, even as the brand takes different forms.

We have created social media awareness and engagement for the brand, collaborating with influencers and working with current trends. Our direct marketing efforts have had customers asking for more from Qmin. The warmth reflected online and through other marketing efforts hashelped establish a tribe loyal to the brand.